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Press Release

I have been rather busy lately. Catching up and then keeping up with homework has consumed most of my time. Along with my homework, I was asked to write a Project Appleseed Press Release. I’m not much of a writer, but I am learning. This is the Press Release in it’s entirety.

Project Appleseed Wakes Up America!
March 20, 2012, Coeur d’Alene, Idaho – Families and individuals who want to learn traditional rifle marksmanship skills and the role it played in our Country’s founding in an enjoyable, safe setting will want to register for an upcoming Project Appleseed event, available for the duration of the year throughout Idaho. Project Appleseed is dedicated to bringing Americans closer to their heritage and passing on the tradition of safe rifle marksmanship.
Project Appleseed events offer family-friendly, safe, enjoyable, low-cost, hands-on activities that require no special rifles or equipment. Youth learn safe firearm handling and the fundamentals of rifle marksmanship, while adults improve and refine their marksmanship skills. The whole family can participate in, learn and enjoy target shooting and discover the important people and events that occurred on the first day of the Revolutionary War. The event ends in what seems to be only minutes but the memories made last for years.
Participants will learn the Four Safety Rules, the Six Steps of Firing the Shot, Steady Hold Factors, how to obtain “Natural Point of Aim”, and other proven marksmanship techniques. Attendees also learn about the historical events of April 19, 1775, including Paul Revere’s ride and his capture by British Redcoats, which side fired the first shots at Lexington Green, the tragic events that occurred at Concord’s North Bridge, the obscure location where the War for Independence actually began, along with the courage of men such as Dr. Samuel Prescott, John Parker, and Isaac Davis who acted not knowing what the future would actually hold for them, and many of the reasons why we modern Americans owe these men an immense debt.
Project Appleseed welcomes attendance by all individuals regardless of experience level, political affiliation, gender, or religion. Instructors have received specific training through an Adaptive Appleseed program to accommodate individuals with disabilities. Project Appleseed events are already underway for 2012 and offered within driving distance of every Idahoan.
The next Project Appleseed event in the Coeur d’Alene / Spokane area will be held at Fernan Rod and Gun Club on 11600 East Fernan Lake Road, Kootenai County, Idaho and is scheduled for April 14-15, 2012.
Pre-Registration fees are very affordable: FREE for Active Duty Military, Guard, and Reserve; FREE for peace officers, elected officials and individuals with disabilities; $5.00 for youth (under 21); $10.00 for women; and $70.00 for all others.
Participants supply their own rifles and ammunition.
About Project Appleseed:
Project Appleseed is the nationwide activity of the Revolutionary War Veterans Association (RWVA), a 501(c)3 all volunteer, non-partisan, non-profit organization.
For more information:
Email: ID@appleseedinfo.org
National Website: http://appleseedusa.org.
Facebook: https://www.facebook.com/NorthwestRegionProjectAppleseed

The CdA Press printed it, as I’ve heard, on the first page of the outdoor section. This version was posted online: http://www.cdapress.com/news/outdoors/article_ba9c7bcd-a21a-5795-bf82-44b3f6c218d6.html

  1. March 22, 2012 at 7:58 pm

    WR, you did a great job with the press release. I worked as a newspaper reporter for over ten years, so I can tell you that it can be hard for a journalist to write a story from such a great release, only because if they used what you sent them, they are taking the easy way out; but it’s hard to write about something you don’t know about – when all the good stuff was in the release.

    So what most of them do is just rearrange the material in the release and chop it up some. Don’t feel bad that they didn’t use it all, or didn’t use it the way you wrote it – their Editor would call them lazy if they did.

    Both stories were good. Did they interview you for a new quote? Next time maybe send them a few highlights and tell them to contact you for a quote. That way, you can tell them everything over the phone, for instance, which they can then write about, and it will be their story.

    I know, it’s weird. But you did an awesome job. You’re a really good writer. Keep it up – and let me know if I can help more in the PR department 🙂

    • March 22, 2012 at 8:06 pm

      Hi Cathi! Thanks for showing me the journalist’s side of things! To be honest, I wasn’t even expecting any of the newspapers to print it, so I was kind of thrilled that they did put ANYTHING about Appleseed in the paper. 🙂

      Actually, they didn’t do an interview, just asked for a picture. I’ll definitely keep that in mind for next time. That sounds like it would be a whole lot easier for me! 😀 And that does make sense.

      Thanks so much for your advise and encouragement!

  2. March 22, 2012 at 8:26 pm

    I’ll email you a PR format you can use. And local newspapers are thrilled when somebody sends them info on things that are going on. They will use as much as they possibly can, so don’t feel like you are sending too much. And sometimes if they don’t have enough room for an actual story, they may just run a picture with a nice long caption giving info that way. In fact, you might want to talk to the Editor about either doing a column for them, or working as an intern. I started out writing the “religion” column, but was able to also write features and ended up covering the City government. I think they would love to have you, if that’s something you would like to do.

    • March 23, 2012 at 6:31 am

      That would be awesome! Thanks! I don’t know if I have time right now to do a column. Maybe after school is done.

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